Lack of Sales Isn’t Your Problem
By Andrea Olson
It began with a conversation. The CEO sat at his wide, glass-topped desk, sipping his coffee. “We just need more sales. It’s as simple as that,” he flatly stated. “Our organization has been through multiple transformations over the years. New processes have come and gone. New marketing trends have come and gone. I’ve seen them all.”
“Growth is about fundamentals. The fundamental truth that sales drive everything. Whether it’s a new market, new products, or ...