In this episode noted auto industry expert Haig Stoddard talks to host Cliff Waldman about challenges shaping the U.S. motor vehicle subsector. After overviewing industry growth prospects, the interview turns to product innovation, with discussion of electric vehicles and autonomous vehicles. Human capital challenges in the U.S. auto industry are considered, most notably the relative scarcity of engineers. Haig also addresses the auto demand implications of aging populations, falling birth rates, and millennial generation location decisions.
Haig Stoddard has followed the auto industry for three decades, starting as a reporter for Wards and transitioning to automotive market analyst. He has spent most of his career at Wards, with stints along the way at Global Insight forecasting North American vehicle production, and as a vehicle market analyst at General Motors and Dana Corp. Since returning to Wards, he has served as the company’s lead in-house analyst overseeing several of the information provider’s data products and tools, including its Wards Intelligence North American vehicle production and sales forecasts.