Aston Martin is the latest car company to jump on the Electric Vehicle (EV) trend and it could mean big things for the future of EV’s. Production of the RapidE has been confirmed by the manufacturer and will be the brands first all-electric model. Williams Advanced Engineering will take point as lead engineering partner and the design will be based on the Rapide AMR. Production is expected to begin in 2019 and the limited build will include 155 cars.
It has been two years since the company unveiled the concept and since that time, electric vehicles have skyrocketed in popularity. Tesla has been the main proponent in enticing the public to consider the practicality of these vehicles. Most Tesla models are in no way cheap vehicles, some could cost well over $100,000. However, Tesla’s new Model 3 is aimed at the modern consumer rather than the luxury market, as the base model will cost around $30,000. Aston Martin is taking a different approach, embracing the exclusivity associated with the brand. Expected to cost over $250,000, the RapidE will truly be a luxury, all-electric high-performance vehicle.
The automotive industry has a direct impact on the manufacturing industry as a whole. If car makers begin to rely on different components aimed at all-electric vehicles, manufacturers will have to take notice. The most apparent change made to an all-electric vehicle is the absence of a traditional internal combustion engine. Manufacturers that relied on this business may want to take a close look at their operations and see how they can modernize to keep up with these emerging trends.
Aston Martin President and CEO, Dr Andy Palmer, explained what the RapidE means to the company and their future, “RapidE represents a sustainable future in which Aston Martin’s values of seductive style and supreme performance don’t merely co-exist alongside a new zero-emission powertrain, but are enhanced by it.” He continues on, stating “The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin’s vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers.”
Palmer mentioned that the internal combustion engine and traditional vehicles will continue to be produced for years to come but he also states that Aston Martin has a desire and the capability to embrace radical change. The shift from conventional internal combustion engines to all-electric vehicles is an incredible and radical change and one that manufacturers need to follow closely.
Manufacturers that refuse to embrace the future will slowly fade as their products and services don’t meet the transforming market. The only way a manufacturer will continue to thrive for years to come is to pay close attention to new, emerging trends and be flexible enough to make the necessary changes to their business model.
The future looks bright for electric vehicles and manufacturers will be at the heart of this transformation. Be sure to check back on MFGTalkRadio.com for the latest trends, developments and updates all focused on the modern manufacturing industry.