Episode 101: US Industrial Outlook, plus Marketing for Manufacturers

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With us today are Daniel J. Meckstroth, Ph.D., Vice President and Chief Economist for MAPI Foundation, the research affiliate of the Manufacturers Alliance for Productivity and Innovation and Bruce McDuffee, Executive Director of the Manufacturing Marketing Institute. We open with Dan Meckstroth, who discusses the latest MAPI quarterly economic forecast for manufacturing sectors. Hear how the next three months could roll out and what the key take-aways are for manufacturers in the US and around the globe. Then at 1:30pm we discuss why marketing matters for manufacturers with Bruce McDuffee. How can manufacturers effectively address the unique challenges they face? Learn about strategies, tactics, and skills that will move your marketing efforts from cost to value, enabling engagement with your customers at every stage of the buying cycle.

Learning about digital marketing strategies can help a business develop better skills on how to bring in customers, and keep the focus on them to achieve the business goals they have set out for themselves. A digital presence can appeal to a wider range of people and gain a stronger flow of customers/clients. Sites such as https://webpresence.digital/uk-blog/mql-sql-pipeline-stages/ can talk through the stages of a digital marketing sales funnel, utilizing Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Each one has a purpose that is important to marketing strategies that businesses have adopted. If you do not feel confident in your marketing objectives and output, looking up extra help in this area is always beneficial. Researching as much as you can, will not only help you understand your audience better but it will have a knock-on effect on your business. From looking at text message marketing companies to how to appeal to a target audience using your own resources, you’ll be able to get the necessary assistance to keep your business relevant.