Episode 10: Why Should Business Care About Google?

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What is SEO, and why is it important for your business?
Craig Rovere of Rovere Media talks about Search Engine Optimization, Social Media and Email Marketing.
An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users. Many aspects help your site reach a higher ranking in Google. To find out more about Internet Marketing listen to this episode. Alternatively, you may wish to contact SEO and content specialists in your respective niche. For example, companies such as Juris Digital specialise in optimising and maximising a Law Firms presence online.

Full transcript here