S1-E6 Transcript How Do you Connect

Please follow and like us:

S1-E6-MTR

 

Welcome to the manufacturing talk radio. The only shows that takes a look at the obstacles and opportunities open the small mid-size enterprises to manufacture the America. Broad to by all Metals and Forge Group with your hosts Tim Grady and Lewis. Hey guys.

Tim Grady:

Hey, welcome back everyone. The manufacturing talk radio. We are excited about our guest today who is from Thomasnet which we will introduce in just a moment. But before we get to that I would like to have our sponsor postscript from the last show. Lew how are you doing today?

Lewis Weiss:

I’m doing swell and good afternoon to all of us. I do have a short postscript from our show 2 weeks ago. We had Brad Holcomb from ISM to supply management on the show. And he gave us some very good inside to recent past last year and the forecast for 24 team. And I just wanted to remind everyone of that show. Which you can listen to online if you go to mfgtalkradio.com and that being said ? extremely positive for 24 team going into the with a December number of fifty seven point zero (57.0) his projecting a four point four (4.4) percent rise for next year. That’s good for all of us. And warned us a little bit about as we started the projecting the number sixty and about perhaps over heating of the manufacturing economy but I’ll rather to take over heating than cooling of so thanks Brad for little tit bit. There is another point that he brought up about the capital expanded share increase forecast which set for eight point eight percent. (%8.8) Which twenty thirteen was 12.0 it’s a little bit of deep but perhaps indicating that we don’t have to worry about a over-heating but %8.8 is fantastic and I’m sure it’s gonna effect our business as a producing forging manufacture, producing materials into the heavy industries so that being said everything looks like it’s going to be extremely well for 24 team.

Tim Grady:

Lets get our guest to introduce here Phil Paranicas is the Director of New Product Development at Thomasnet and today he is going to talk to us about 4K components of your digital presence. I’m going to let Phil walk a through those 4K components for just a quick top summary. They are going to be at website or solid traffic driver, E-mail marketing and of course social media Phil taken away.

Phil Paranicas:

Absolutely thanks gentleman I’m really appreciated being on the show today. To take a quick moment to let everybody know that I’m talking today. From the headquarters of Thomasnet. you mostly know us as the Green Book so right from backing the day. Today we are all online everything is done digitally but what they are talking about the day is a print or today our mission has not changed. To connect buyers and sellers and industrial manufacturing space. Let’s get started talking about this some great digital media spot? That’s been around greatly we all know that today social media is the rage right. Everyone is talking about social everybody wants to jump on to that bandwagon. But some people are not sure what’s the best strategy and we still hear people questioning why right why do I need to be involved this social. It sounds like something that’s really poor to kids. You know be on Facebook and sharing pictures I don’t see how that’s going to help my business at(?). Guys have you heard some of that of your own?

Lewis Weiss:

Actually we hear the quite a bit of it. Many times it happens. So I’m talking to someone who is still tell me to the turn this fax machine, his telephone off so he could receive the fax machine, fax messages so there are people out there who are not particularly savvy or hoping that you can enlighten them today.

Tim Grady:

I think that’s right to Phil about the small and mid-size enterprise manufacture out there. Really struggles with trying to get content and with their web site and when it comes to social media which they do view as Facebook and Myspace and that kind of thing they are really unsure how they can leverage that so we are anxious to hear that you will have to share.

Phil Paranicas:

Yeah, absolutely so let’s talk about a bit about some of the things that you know the industrial space and what people are doing to social. There is a simply connecting with piers there is trying to do some of their sourcing research right. And of course you know we are millions of people coming to Thomas that among to doing the same but sometimes people want to reach beyond the our space and say hey what can I find out about these folks. And they are looking to social media to find those answers. But way do it’s simple looking at some of the company profile information or looking to see what other customers have to say about experience with those particular companies. So we are doing a lot of research one of the we talk about(?) is idea crowd sourcing and the idea crowd sourcing is hey I’m not sure what to do all right so my sprain guy decide to go to China and not tell me right now I’m dealing with part cellar(?) as a result where do I go I have been dealing with this guy for 20 years. It’s not unlikely that they are going to turn to social now to start the research to find new vendor for them. Also they used to keyed up development thanks to blogging and all the thought leaders or go to people that to contribute on a regular basis. We have alt loaded(?) the kind of content coming out on a regular basis. One thing I do want to say about social is it’s not really set up for what I call immediate direct marketing when you are talking about participating in the social channels themselves. Now I’m putting aside that you can advertise a lot of social channels these days but primarily folks are not going to advertise or to be so necessarily to looking to have conversations into have problems solve. But before we get really deep into social digital, strategies and what were exons? what people do that kind of do to some improvements we have to talk about the for pieces tended to little earlier and the key here is that social does not happen in a vacuum any social media that you do have to be part of the much bigger digital strategy. And I used to word strategy because everything we do whether its digital or for doing traditional methods have to be strategic right. We have to start out with goals and what we will looking to achieve and how we will looking to do them. But before you worry too much about your social strategy than number one piece the most important piece is still in web site when it’s come to digital right. And for the listeners out there I would like to think about pyramid for a minute. And just imagine at the bottom layer of pyramid we have the web sites.  And we have the web sites because that to me is most important piece because that’s the all of your the contents will live and that’s the domain your able to control entirely right. So couple of points for a good web sites and forgive me if you know some of this but partition? is always a good thing. It’s got to be information rich you want to get in debt about your products, your services, you want to detail your capabilities. The more detail you give folks to better simply because your web site is a research tool. It’s like a selves person you are improve your twenty for seven three sixty five so the more content you have to describe your capabilities and products the more likely they are not only  to buy from you but to shorten your sale cycle. So folks picking up the phone and sending an e-mail it’s not hey do you do what I need? They already know that. And then it come to my down and do I need an air or being your sale at to me right. It’s not a wonderful concept. So also want to do some good old fashion marketing when alone you want to do differentiate your selves than from your competitors. Everyone has a web sites to have you do that it’s very simple. Talk about what make she will need what make she different right. So key completes your jobs. How you like part up applications sure costumer testimonial and success stories. Those are going to speak volumes you can say you are the best ABC maker in the world but if your customers are telling these stories for you, can’t put a price on that. Couple of other things pick about your web sites that has to be attractive an easy to obligate. Forget about all that give me keys stuff. I want to give rotating on my home page and flying all these screens that’s not engineering are there to see they want you to know that have it in their specifications how quickly can they get it and how much is it going to cost. And this is probably one of the biggest thing I see missing strong call to action It’s like to pick of that world we grew up to you know operates as a standing by call now. Ask for the RFQ ask them to buy it now. Those are the main points I have for a web site just before I jump over the traffic building strategies, you want to talk a little bit about that.

Lewis Weiss:

So I would like to ask you a question. I have gone through with it our web site is up on the internet since 1994 from that shaken  ?  24 hundred company on the Internet registered or some number like that.

Tim Grady:

I think the number is the backing the day the new web sites for coming online and we were I think two thousand seven hundred and thirty four and I can’t even tell you how means hundred and millions today.

Lewis Weiss:

The point that I bring that up it’s taking us twenty years to get to the point and we are gone through many migrations of our websites and we have to bring in many individuals SEO companies and trying to help us being web in the day nobody knew what they are doing. Today only a prose like Thomasnet the point the question that I’m trying to arrive that is the owner manufacture president of the manufacturing company how are we going do all of the things you just to took 10 minutes to toast? It’s a very scary environment the internet and SEO world social you just have to know dimension to it. What is your recommendation to the mid-size manufacturing company to approach would this you suggest to what they do.

Phil Paranicas:

Tim the first thing I’m going to say I’m sorry Lew in response to that is please do not ask your niece, nephews, son, daughter to do this. Or your sons college roommate. He isn’t expert in the İnternet. Though he might think he is an expert in the internet but the reality is when it comes down to your websites to me it’s the most important piece is the digital marketing free your business. So you want to find a pro and they coming all to shapes and size which you can use for you know the company that I’m count or they can use the company is the biggest as ours as many and between to help people at your websites. But you want to go at pro and it’s just like if you have tooth ache you wouldn’t ask your wife to pull it for your right want to go to a dentist on that. All is the same to you because in order to do that you need to understand the technology the trends and more so in our space particularly in our space you need to understand the mindset of the purchaser right. And I think we could all agree that particularly engineers ? me thinking of some retire mechanical engineer do you know that they think differently and so the purchase agent it’s not like if you are retail operation or trying to put of some cost or boost here. So you have to understand the audience how they search and then more so type of information that they are looking for. Engineers wants the detail they want to detail that’s going to help of them making their decisions so out of mind hire a pro at least initially get you set up get you going and it should have a content management component and by that I mean that in the end will you be able to go to a make some changes, you want to changes some photos, you want to add a few posters for some news, you should absolutely have power to do that. You shouldn’t be necessarily hold hostage by your web company that story many times and that’s not the position you want to be in. So problem on answered hire a pro.

 

Lewis Weiss:

 

Will you suggest Thomasnet ?

Phil Paranicas:

Well, of course you know disval? they do sign my checks and help here to kids so, yes absolutely what’s most important is that you work with someone that truly understand space and you are giving them chances to up log date to nobody does better than us we have been in the game since eighteen nighty eight so.(1898)

Tim Grady:

So is Thomas.net specially prepared to be able to this kind of work for this multi medium sized companies or you were gear to a mag loans? Or US manufacturing

Phil Paranicas:

Great question what’s again move everyone from my pie shops to the medium size as well as fortune five hundreds countries. I mean I’ll offering start with you know kind of basic websites and make all way up to enterprise level deals that we have worked on again for fortune five hundred companies I’m not allowed to drop the names but higher requirements when it comes to huge catalogs, canvuloaded ? Distributive relationships, higher customization and again everywhere in between. But the other smaller business is tend to be a bit of sweet spot simply because they are so many of them comparative to the larger business’s

Tim Grady:

I know that’s kind of piece of the puzzle is okay I’ve felt like website now how do they find me so it’s really too way is to do that one is SEO and one is Organic?

Tim Grady:

Talk to us about the SEO component and touch your Organic if you are please.

Phil Paranicas:

Yeah, absolutely. You know let’s just kind a clear up some of the lane we share which we use SEO PPC, SEM, Organic so if we are talking Organic which kind of we tend to think of as SEO another words coming of doing the natural result of a search that’s kind a depend on a lot of factors. It’s funny after doing that SEO’s and since 1996 it’s almost 20 years and I like to say when we start doing that of we have 10 search engine not one of them was Google. Everyone’s think that as a sober bolig? you know don’t think that  head of few bottoms that I have come up to the top heading research you know it isn’t work that way wouldn’t everyone do it and how will everyone do it if they are only few top spots in the search right. Organic is going to rely on the content the scheme of your website the depth of that content and major search engine such as Google look a lot at credibility right.  And by credibility we are saying is this website representative of the go to people for what has been search and other words is this relevant match and for credibility of Google got smart you know backing the days we are able to tool search engines because of the only what we are sort of on page or on the website its self but these days it looks like a lot of the external factors. Could it be something like the built? on links? In other words the website that are making to you. Years ago that was a quantity game the more you have the better up you are but now that’s become very much quality. Because Google wants to say hey I’m going to judge this person if you will kind to buy a people with to hanging out with so if you are hanging out with good up standing people that are talking about same things another words those sites making to you google is going to assume that you are the crowd of the source information. Having good deep which content as we talk about earlier, he almost can’t separate FBO from a good websites. To me they are all the same. Having good deep which content and also focusing on the more technical factors that google, or search engine looks for becomes critical. And those are being to some degree many some of us might have heard of that media tags and these are the things in website code some of them are visible, just as you go to the page or this or not are but they become very important signals to Google suggestions if you will hey Google this page is about this but ultimately google can say o yeah I’m going to be the judge of that by sticking about all these other hundreds of factors when I decide what your page is about. And when I rank it during the search.

Tim Grady:

How we are going to SEO Phil, we are going to siding to a quick commercial break here and we will be back here about in 90 seconds.

COMMERCİALS

And now back to our guys and their guests.

Tim Grady:

Hey, Philip why don’t you touch on if you would the great world of SEO.

Phil Paranicas:

Okay, so coming back to our traffic building strategies right so if we can’t succeed organically or sometimes you want to supplement organic results of course we have the opportunities to pay by the click. Of course made a search engines make fortune on this which is good that’s the why they love it, they support it.  And it’s a great opportunity to again to gap exposure where you’re not might be able to otherwise and also to supplemental natural exposure. That’s traditional PPC model if you will and you select the key words to where exact you want you can say exclude these types and includes these types the goal there obviously the come up when someone really searching for your products or services but you have to be careful of PPC. I will give you a quick for instance we had an advertiser that did only industrial robots. And we watched the PPC campaign for them many years ago and process of doing that he was getting force that searching for toys. And that’s then we realize it’s very simple when you needed to exclude the word toys. Now that almost then still in these days but you have to be careful because when it comes to PPC if you are paying for every click the artistry comes when you figuring out the intent and the variations of key word phrases and getting those to line up and such a way were you maximize your budget he get to click that will convert into lease? or into customers and your are not trying to waste too much money. It’s easy it’s very easy to spend a lot of money quickly when doing any type of paper click effort simply because there are so many variables to this and it’s just not as simple as chose if you were associated a budget and hit and going see what happens.

Lewis Weiss:

So we have listeners. Just sent an e-mail, question about very topic here talking about. Annoying that there is a silver bullet we have to do all these multiple projects in order to get a full scope of internet and SEO social media marketing. We are talking about the expense involved and glad the smaller companies they work on budgets similarly trying to nail Jell-O to the wall. So the question in the maintaining here is budget wise what would be the perhaps number one choosery tactic to use for second and third.

Phil Paranicas:

Sure that’s a great question I would like to thank the listener for presenting that question to us. We are going through the layers right now we are on the second lay of our pyramid which will be the traffic building strategy so my recommendation is let’s build this pyramid from the bottom up right. Physically I don’t think we can do it any other way right even though we are talking an analogy here. But even analogy website you are going to drive traffic to it to me those are the essential pieces. Before you even invest in the PPC I would strongly suggest that you get the paper click that you get an Organic strategy down first. But besides PPC keeping mind of course you have the special team website you have directory such as Thomas.net that speaks only to the audience that you want and you also have many publications out there many of not all of them by now or online and they also offer opportunities for advertising and that’s the typically by the lay of display at. So if you want to spend their money on your website first then driving traffic to and they will never going to go to next couple of layers building up of that pyramid but before I jump over to the next one gentleman I just want to give the opportunity task any more questions on the traffic building pieces to make sure you feel that we have that well covered.

Tim Grady:

Thank you cover the SEO component. I’m not sure that I heard well the other components and that is their listing in Thomasnet.

Phil Paranicas:

Right so when we talk about Thomas.net obviously to directory it haze differently than a search engine. You can control your position in Thomas.net and you can also select the categories that are the most relevant to your business. We invite and allow everyone to be free leister as well. You get plenty of cool stuff just by kind of showing up and giving a few information. You can start to get some exposure that way and then you could further invest if you like and get higher up on the list to further and creature exposure.

Tim Grady:

Well great Phil, and I’m going to thrill this next question to you and then we like to hear a Lewis opinion  as well because he has done a lot of e-mail marketing over the year but why don’t you talk about e-mail marketing in general and then Lew can address what his company has done  specifically Phil.

Phil Paranicas:

Okay, great so now at the third layer pyramid we are talking about e-mail marketing. There are couples of different types you know backing the day anyone who can aim at the traditional world oh I love this concept of e-mail marketing so if I’m selling especially built for bridges I can find all contractors that specialize building bridges and I can e-mail them. That’s a wonderful thing. Yeah please don’t do that. Please don’t harass your prospect. They don’t want to hear you unless you specifically said they want to hear from you. Our position on e-mail is to use it to nurture your prospect. So after they identify themselves at some point and giving you their e-mail and say hey I want to talk to you that’s your opportunity to nurture. And typically when you are nurturing either identify   prospect or existing customers. Backing the day when I ran my own business it was marketing business that, how I got started into this world, my dad used to remind me that on regular basis, hey you? Now get out and reach out your customer as picking up the phones and calm and stay out do what they are doing. Yeah sure Pop who’s got to time for that right? Wouldn’t you all to look to that on a regular basis I mean wouldn’t that be great job if it’s get to vine and dine with clients and see how they are doing tell them about all these great new products and services that we have. Nobody’s got time for that. But that’s function is very important and that’s we have e-mail to fill that need to keep your brand top of on and boy that out of side as of my mentality.

Tim Grady:

And Lew now you got to pretty row bust in e-mail marketing programme and it goes out to if I recall correctly tens of thousands of people who have up to the into your list. Talk a little bit about your list programme.

Lewis Weiss:

I will take a pride and saying that actually more than tens of thousands and it’s not that I’m making any companies secrets so we do have a just short as seventy thousand e-mail subscribers who have subscribers our newsletter and has been receiving Literature information almost for years. And one of the things that we concentrated on referring back to something that Phil’s said it to. Few moments ago is the list buildings programme keeping our subscriber in edge and we have gentleman and friends who is are medullar? Just researcher who answer questions from our customers. So we are giving a lot of value as you said before Phil that you can’t just keep imitating them with advertising saying them how great you are. So we give a lot of value a lot of information and our newsletter is chop full of marketing information as well as manufacturing and that sounds about the manufacturing not only here in United States but the overseas as well.

Tim Grady:

The e-mail that you are talking about do you actually run campaigns for your customers is that what tallish that offers?

Phil Paranicas:

Yeah that’s absolutely one of the many services that we offer, we offer them as standalone and we also offer them as a part of complete marketing strategies that we are able to do a to do our programme we have.

Tim Grady:

Now, before we getting to the social media, maybe we should getting to the social media at this point because this is the one that we hear about all the time now. And everybody looks at it. And even when Lew and I were originally discussing it and said what are we going to put on Facebook? So help us out Phil.

Phil Paranicas:

The first issue I have there is but taking? about Facebook. So kind of rule one of one you know right here marketing and with PR because you can’t talk about social without thinking about PR and you know PR is always about the branding and branding edge and what of people think about me and what comes to mind when you see my brand or if you are thinking about the products that are service does my brand come to mind right. Facebook is certainly better for the retail world. When it comes to our space we are talking to industrial manufacturing and we could loosely use the word be to be. It’s very different. So we need to reach an our portion of the folks you know Facebook is now active over a billion users and many says that beyond this malarial of next generation even are on the decline. They are kind to getting Facebook statigionar ? searching elsewhere. But in our space we want to start out with where the professionals are and they are found on LinkedIn currently LinkedIn was having over two hundred and fifty nine million professional and many of those people are decision makers or have some types of vine power. Currently it’s just over two hundred countries well on the huge fan of made in U.S.A I see absolutely nothing wrong with selling our stuff to the world. And reaching the global audience can happen through LinkedIn. It cause a push back I get what I’ve heard from customers of small medium large most of the smaller companies, isn’t that a resume website isn’t that we are people go to find jobs or to announce a job. No that’s not it at all anymore that’s certainly it have started but again it’s become a tool where professionals are connecting, communicating and collaborating with other professionals and you start to see clicks that hanging out and they talk and talk shop and they do it in LinkedIn groups they do it by sharing and liking articles and blogs. And as they are doing that they are establishing their own thought leadership again themselves as to go to people and they are also building up a network or industry professionals do what they do. Great place to start with LinkedIn very simply is by building up your brand page. And that’s like you are little piece of real estate on LinkedIn where you could own it your brand this is who you are this is what you do. And LinkedIn even gives the opportunity to list out your products and services. Yes you can be a little promotional here that’s what particular part is for. That’s for the research aspects. You are allowed to do some marketing that and the best part of that champs you’re going to love it. Free, absolutely free to set up those pages. The part that takes times and what’s more meaningful is getting out there engaging with folks kind of like contributing to conversation helping to self-problems but you kind a can’t just show up right. That’s would be like crashing the party even though you might be the funniest most hilarious person ever if you just show up on announce that’s going to be a little weird right. So you have to establish yourself as person as listening to and you do that ironically by listening first by getting the sense and the tone of the conversation and then slowly but surely you view your win to those conversations. You establish your thought leadership and then you can go out and start to make the individual connections by saying hey Joe Smith it was great chatting with you about that pump problem let’s connect maybe we can have a drink next time in Cleveland a wouldn’t that be great and we can talk about pumps more right. Absolutely, now you are connecting with professional friends. So that would be the first thing I would recommend there and then Twitter has been next place I would go and very different road than LinkedIn or Facebook. Although Twitter is growing to be more Facebook like. Now that’s held to a board and it’s a public company. They need to advertise more so it’s not just about 140 character limit tweets.  It’s about getting visual and revenue and profit just where everyone hands up. But Twitter also is a great way to connect with those folks have conversations and built up a unique community of your piers your vendors, specialty groups, manufacturing associations and of course customers, prospects but again to do it on a way will you are not being a promotional but you are being a problem solver you are being human and you are being engaging. It is makes a sense for a guys.

Tim Grady:

Absolutely and we have been subscribing to a lot of which you have said. Particularly over the last 5 or 10 years. I have an e-mail request for information from you before we break to our next commercial Phil.

Lewis Weiss:

When the manufacture company or manufacturing has website out there and they have done their e-mail marketing they have been there social media work. How did they know that it’s working for them? What kind of matrix, statistical information would you suggest to them would be a good means of measuring the ROI if you will for the efforts of they put into their site.

Phil Parananicas:

Yeah absolutely I’m glad that was brought up. That was kind a it’s going to be my close actually after we work through the for piece which is a social. So thank you again to that listener for taking my thunder here but look there are a lots of different things that you could measure and what I find is often people measuring in the wrong things. Ultimately it comes down to are you getting profitable business. That’s really to only thing that matters to anybody in the end. And we can say that the way we get there is the buy brand recognition and it’s by having a lot of followers and all of that. But at the end of the day we need business and it needs to be profitable.  Unfortunately that’s a little tricky to measure because we could measure thankfully today a lot of the steps down that path. Or if you will for us more technical marketing thought folks taking about the tunnel where they are top of the tunnel we just have kind of the exposure and lose ventures as we get through the bottom of the tunnel we are requesting folks and we are buying things. We are turning into customers. It’s easier to measure the top of the tunnel stuff. We can measure the amount of interaction we get and engagement how many people open the e-mail, than how many people shared the e-mail. It’s hard to measure at the end of the day to that turn into business for me and what was the value of that business. We will get a little bit of more technical here and another term ideally what we really want is close loop marketing. Can I track initial ibol? to a dollar sign at the end. There are systems out there when that comes to mind, this hub spot which allows you to integrate with your financial system to see that if it’s actually be happening because tracks all of that other stuff and then by stuff I mean the man of use click sure? getting. But it could track back into your financial system to see that if it’s that turn into a job for you.

Tim Grady:

Great Phil, we are going to take to a commercial break here probably backing about 2 minutes in manufacturing talk radio.

COMMERCİAL

And now we are back as wrap up as this very very interesting look at the social media strategies with our guys and their guest.

Tim Grady:

Hello welcome back to manufacturing talk radio Phil I know that you folks are just come out recently with the product which kind a wrap all of this websites, SEO, e-mail marketing and social media into a package I guess your is particularly  park of the other spot. Can you tell us a little bit about that.

Phil Paranicas:

Absolutely, so what we learn is a lot of people realize what they are doing this for a while is we are selling all of these different things, we have search engine optimization packages and we have e-mail marketing we have social media strategies but ideally it’s that the hole topic of this conversation is the total quizzer  ?to summary this part. So we have the idea to come up with one strategic solution and that’s goal base let’s look at the companies goals. You want to grow arrow space by %10 and what is that mean. It means $10-10,000.00 dollars contracts or $1,000.000 dollar contract how we can get that. And we start to look at that very scientifically very strategically and then we’ll use all of these tools and tool box to get there. And that happens by loosely correlating each of the functions we talks about to that converse tunnel. So we have a lots of top of tunnels stuff to get brand and recognition out there and then we have further more details tactics to push them down through that tunnel ultimately getting them to appoint with the requesting a quote or buying it now depending on if we are doing something custom or we have something of the show. It has been a wildly popular offer no sooner than we got it out there. We started bringing contract and it is something that we are growing very carefully and we are really excited about because the theory is resuming a lot of people again by doing all of these people strategically in an integrated fashion we are going to win the game a lot being better than separately. And we are going to be share a lot more on that soon.

Tim Grady:

Okay, great we look forward to hearing it. You know you also have you know you touched on LinkedIn then you touched on Twitter are there any other social media components that we have not talk about yet.

Phil Paranicas:

So if you have to do only free you know the first 2 and the third one will be blog. And the reason that the blog is important is that’s where you get the opportunity to talk about the paragraphs as a pose suggest a couple of characters or a couple of sentences. And there is so many things you can do, you can do what I love and this comes from them backing me OPR base it’s a concept of the ever Greenpeace. And that simply means something that it’s not time sensitive. You can read it today or you can read it two years and it’s still going to be relevant sometimes they need to be a little bit refreshing but and that might be the top five to top seven top ten reasons to choose says photochemical machining over stamping  for short one percentages jobs. You would give a couple of good reasons and support wide and that’s the peace that could get a lot of leverage and if it’s publish correctly as a blog it could get a lot of search exposure as well. How two tips getting comparisons alternatives and of course application and success stories because remember no one is going to tell your story better than your happy customers.  And also for blog teams you can do the timely stuff trends or what we call news jacking and maybe for news jacking what you’ll do is your pick up something happening in the real world and turn it to a blog story. You can do the company in the news if you are doing something seasonal or maybe in a wrap up or being on a trade show for the folks that couldn’t make it here is the top five things I got XYZXPO 24 team so to answer your question that Tim, I would say blog is the third critical piece and then you can go on to other stuff. Sure you can do Facebook if you have these kind of the out to way you can think about Google Plus which has a huge amount of users the trick is we don’t know how much they are really  using it yet. However google has stated that very clearly that search result or depended upon activity within Google Plus and other social signals so that’s reason to at least have a minimal presence there. Then we can talk about all the digital stuff and we can get into Pinterest and all of that visual stuff but the problem I have with that is a lot of stuff in our spaces isn’t particularly that visual you know you have seen one fastener you have seen them all. You know to certain to extent. It is not as attractive as say what the retail story can do or the car dealers can do which is a lot more fun to look at.

Lewis Weiss:

It is hard to make forgings look like a sexy products for sure. So the way we handled it is again I mentioned earlier but putting out of the mention, information and contends definitely king which regards to a Thomas.net and as for the sake of our listeners how and who could they reach out to at Thomas.net to earn more about this or get some guidance and directions from Thomas.net

 

Phil Paranicas:

The goodness is we have a lot of local representation out there. And we certainly in 10 minutes still don’t have enough a time for read all these names and I might get a few bad phone calls. So I will make it really easy you can start the conversation with me feel free to e-mail me I will give you my e-mail is pparanicas@thomasnet.com and I will send you into right direction. A lot to help you out where your needs help. We have plenty people out there like local representation can come and see you.

Tim Grady:

So could you give us the e-mail address again it’s not your ordinary Smith and Johns as you already know. Just one more time.

Phil Paranicas:

Yeah I have heard that one. Absolutely PPARANICAS@THOMASNET.COM

Tim Grady:

Thank you. Great Phil, Phil it’s been terrific to have you on manufacturing talk radio today. Again we have been here sticking with Phil Paranicas, who is been Director of the New Product Development at Thomasnet If you didn’t to happen write to a letter to your e-mail address we will have those job on both have manufacturing talk radio. You can go to steelforge.com to find out how to get into a hold steel. And also want to thanks Mr. Lew Weiss who is the President of all Labels of Forge Group who is the sponsor of the show. We certainly appreciate your sponsorship and ability to put the show on Lew. Thank you so much.

Lew Weiss:

My pleasure.

Tim Grady:

And Phil again thank you for being our guest today we previse some terrific information which we also look to summarize for our listeners in our labor time. They can find it in manufacturingtalkradio.com Phil thanks again.

Phil Paranicas:

Very good my pleasure to be here.

Tim Grady:

So that kind a wrap it up for today show of manufacturing talk radio.