Industrial manufacturers seem to be lagging behind when it comes to new online marketing practices. B2B industries need to be implementing these new social marketing strategies. Companies that are not taking advantage of these marketing trends are getting left behind.
Many industrial manufacturing websites use static HTML web technologies, which makes it difficult for non-technical staff to add or remove content . If your website stays static with no change in content or information this will hinder the amount of return visitors your site will see. This will push your domain to the bottom of the search engine list and potential clients may overlook your company.
There is a solution to this problem. Using a content management system (CMS) such as WordPress, allows for you to edit content easily with little technical training. This will keep your website current and fresh. This also opens up more ways to create a more accessible and current website design. With bundling CMS systems, analytic information, search engine optimization and social media marketing strategies, your website will be climbing the ladder to the top of the search engine results.
Don’t get left in the dust. These strategies will be the key to your company’s success in this ever changing digital age. Dynamic marketing techniques along with optimizing your online footprint is the only way to stay competitive. If people can’t find you, they can’t do business with you. Next week Manufacturing Talk Radio is having a live podcast with much more information about social media and industrial manufacturing. Stay current, be innovative.