Xiris Appoints North American Sales Director

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Burlington, Ontario, Canada, June, 2018 – Xiris Automation is pleased to announce that it has appointed Mr. Norm Sted as its Director of Sales for North America.  With a long career in the welding industry, Norm brings a wealth of industry connections and expertise to Xiris’ sales team. Based in Florida, Norm will be focused on creating new customer relationships and sales channels for both of Xiris’ product lines, namely the XVC weld cameras and the WI2000/3000 weld inspection systems for the tube industry.

Cameron Serles, President of Xiris Automation explains, “We are excited to welcome Norm to the Xiris team. During his career, he has grown revenue for several organizations by creating and maintaining a sales representative network across North America, something we are hoping he can do for us as well.  The North American region is extremely important for us; thus, we are thrilled to have such an experienced and competent person join our team to drive its success.”

Xiris Automation Inc. specializes in developing optical equipment used for process and quality control across a number of specialty industries. With an extensive product line, Xiris provides some of the world’s most dynamic manufacturers with the ability to detect, recognize, and interpret quality defects in their manufactured goods.

For more information about Xiris, please visit our website: www.xiris.com